- ivi Smart TV -
- ivi Smart TV Smart TRP (Target Rating Point).
TRP , , , vc.ru.
ivi, Smart TRP -.
, 12 64 100 . Smart TRP Mediascope ivi, .
, , . .
99,9% . , , . , ivi.
ivi , Smart TV . Mediascope, ivi, 30% 25-34 , 90%.
, - . - . , ivi.
, ivi 33 , 57% Smart TV. 2016 - 50% 1,6 . , , .
ivi, Smart TV -. , -, .
Smart TRP - Tvzavr, vc.ru . .
, (AVOD), Smart TV Smart TRP , , - Okko.
Smart TV : 15 , 60%. , AVOD , , . , Okko.
Okko , . , .
Json & Partners, AdIndex Market, 2017 Smart TV 22 . -, .
Mediascope, 2016 100 99%, 91%, 70%.
2017 , Mediascope, 700 . , 2017 85% - 12 64 71% .
(), 2016 11% 360 . - 42% 38% -. - 21%, 136 .
TRP , , , vc.ru.
ivi, Smart TRP -.
, 12 64 100 . Smart TRP Mediascope ivi, .
, , . .
99,9% . , , . , ivi.
ivi , Smart TV . Mediascope, ivi, 30% 25-34 , 90%.
, - . - . , ivi.
, ivi 33 , 57% Smart TV. 2016 - 50% 1,6 . , , .
ivi, Smart TV -. , -, .
Smart TRP - Tvzavr, vc.ru . .
, (AVOD), Smart TV Smart TRP , , - Okko.
Smart TV : 15 , 60%. , AVOD , , . , Okko.
Okko , . , .
Json & Partners, AdIndex Market, 2017 Smart TV 22 . -, .
Mediascope, 2016 100 99%, 91%, 70%.
2017 , Mediascope, 700 . , 2017 85% - 12 64 71% .
(), 2016 11% 360 . - 42% 38% -. - 21%, 136 .
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: Facebook
, PR
http://re-port.ru/news/onlain-kinoteatr_ivi_zapustil_prodazhu_reklamy_na_smart_tv_po_modeli_tv-reitingov/
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2018 -
. , , . . , ., , 2018 .